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Wednesday, October 22, 2025

Social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback

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For the first time ever, global social media usage is shrinking, and the trend is being driven by younger generations. Time spent on platforms peaked in 2022, but recent data shows a marked pullback, particularly among users aged 16 to 24.

According to research from GWI, the average number of hours spent on social media per day has dropped across nearly all age groups.

FT graphic journalist John Burn-Murdoch visualized the trend, showing the gradual decline in daily social media hours from 2014 to 2024 across different age groups

Overall, daily social media consumption has declined from its high in 2022, signaling a shift in how people engage with digital platforms. Analysts suggest that the younger demographic is increasingly prioritizing real-world experiences, privacy, and alternative forms of digital entertainment over traditional social networks.

This historic shift challenges the long-held assumption that social media usage will continue to grow indefinitely, marking a potential turning point in digital culture.

Telha
Telhahttps://www.facebook.com/leskuthesshop/
Florida Telha is a contributor to the online platform Viral Strange, where she authors articles on a variety of topics, including celebrity news, human interest stories, and viral content. Her work encompasses a range of subjects, from entertainment news to unique personal narratives.
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