Wendy Auger, a mother of four from Rochester, New Hampshire, had proudly displayed her personalized license plate “PB4WEGO” for 15 years. The plate served as a playful reminder to her children to “pee before we go.”

However, in 2019, the New Hampshire Division of Motor Vehicles (DMV) deemed the plate inappropriate, citing references to “sexual or excretory acts or functions,” and demanded its surrender.
After the DMV’s decision, Auger shared the recall notice and photos of her plate on Facebook. The post quickly went viral, with many expressing disbelief over the DMV’s interpretation. Supporters highlighted the plate’s humor and relatability, emphasizing its role as a harmless parental reminder.
The widespread attention caught the eye of New Hampshire Governor Chris Sununu. Recognizing the public sentiment and the plate’s innocuous intent, he intervened, overturning the DMV’s decision. In a personal message to Auger, Governor Sununu acknowledged the oversight and confirmed she could retain her cherished plate.
Auger celebrated the reversal, sharing her gratitude on social media. She humorously remarked about the ordeal and expressed relief that “common sense prevailed.” The incident underscores the challenges of balancing regulatory guidelines with individual expression.