Nusr-Et Steakhouse, owned by viral sensation Salt Bae, has defied the cost of living crisis as affluent diners continue to splurge on high-priced steaks at the London restaurant located in Knightsbridge.
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The establishment, popularized by owner Nusret Gökçe’s extravagant meat-cutting techniques and unique salt-sprinkling style, amassed millions of pounds in sales in 2022, capitalizing on Salt Bae’s global fame since a viral video in 2017 showcased his culinary flair.
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Despite its opulent offerings, including dishes like a £630 giant tomahawk steak and a £680 Wagyu striploin, as well as celebrity clientele like David Beckham and Leonardo DiCaprio, Nusr-Et Steakhouse has received mixed reviews, ranking among the worst-rated restaurants in London on Tripadvisor.
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Nonetheless, the success of Nusr-Et extends beyond the UK, with restaurants established in various international locations.