A viral TikTok trend is claiming that The Simpsons eerily “predicted” the recent frenzy linking the Labubu plush doll to the ancient Mesopotamian demon Pazuzu.
According to the viral TikTok (posted on June 23), a clip from The Simpsons allegedly references this exact phenomenon — suggesting the show called the trend first. A subsequent post amplified the claim, with the caption: “#simpsons predicted this AGAIN, on the new WORLDWIDE toy going around #labubu is clearly not this ‘cute’ little toy…”
But does the evidence hold up?
Labubu dolls are whimsical rabbit-like collectibles created by artist Kasing Lung and sold by Pop Mart, inspired by Nordic folklore—not demons.
The viral controversy began on TikTok when an AI-generated image of Labubu was juxtaposed with Pazuzu, leading some to claim a demonic connection.
KnowYourMeme confirms the Pazuzu comparison was based on an AI image, not real demon iconography — “they look nothing alike”.
It is true that The Simpsons has spoofed Pazuzu before — in the “Exor‑Sis” segment (Treehouse of Horror XXVIII), a possessed Maggie channels Pazuzu traits in a Halloween parody.
However, there’s no evidence the show ever featured a scene about Labubu dolls or predicted an internet craze linking toys to Pazuzu. The TikTok video itself likely combined unrelated footage for viral effect.
The notion that The Simpsons predicted a modern Labubu–Pazuzu conspiracy is false. The show did parody Pazuzu in a horror sketch, but there’s no genuine reference to Labubu toys or this recent trend. The viral claim appears to be a meme-based conflation, not a factual prediction.
In short, The Simpsons used Pazuzu in a comedic Halloween episode, not to foresee a widespread panic over a plush toy. The viral claim blurs parody with prophecy — a classic case of internet “prediction illusion.”
